About
Generous You is Australia’s first dedicated education hub helping financial advisers, accountants and lawyers to make structured giving a standard part of client advice.
We turn “curiosity into confidence”. With practical education, tools and support so you can guide your clients through structured giving conversations that will increase engagement and retention, access a growing market of clients and grow your practice.
And we do it at no costs to advisers.
Our vision
By 2030, our measurable ambition is bold: unlock more than $1 billion in new structured philanthropic capital, support thousands of professionals to confidently initiate giving conversations and contribute to a cultural shift where purpose and capital move together.
The problem we're solving
Australia’s wealth transfer
An astonishing $3.5 trillion is expected to change hands by 2050, with more than $1.6 trillion projected by 2030 alone. At the same time, research consistently shows that clients, particularly next-generation inheritors and women, are increasingly seeking advice that reflects their values, not just their financial goals.
They’re seeking conversations about impact, legacy and purpose that are woven into financial planning. Yet structured philanthropy remains under represented in mainstream adviser education and accreditation pathways.
Despite this growing client demand, philanthropy training for advisers is fragmented, specialist led and often product adjacent. There is no widely accessible, independent, no sales education pathway that empowers advisers with the practical language, frameworks and confidence to initiate structured giving conversations. It’s clear that advisers who cannot confidently discuss structured giving risk falling behind.
Generous You exists to close that gap: by equipping trusted advisers to meet this moment with clarity, competence and confidence.
Our service is highly valuable yet provided at no cost thanks to philanthropic investment. We provide high quality, expert led training and resources designed for professional advisers; removing cost as a barrier, not standards.
Our team
Generous You is a registered charity governed by an independent board and delivered by a national team with deep experience across philanthropy, professional advice, education, strategy and social impact.
Martin Mulcare
Chairman and Non-Executive Director
Catherine Brooks
Non-Executive Director
John ‘Harry’ Butler
Non-Executive Director
Dan Wortley
CEO & Executive Director
Robyn Silber
Head of Operations
Peter Whittington
Head of Engagement & Growth
Mel Courtney
Engagement & Growth Manager
Rachael Rofe
Philanthropy Expert in Residence